Oh please, it was a dumb example to highlight the reality of the deal.
I am buying a Tesla. I am tired of gasoline and I like the car. I am simply not delusional as to the real cost of the thing.
Actually, I am buying two. The next one has to be an SUV though.
I just wish they didn't resort to cheap-car-salesman techniques. I had a friend get excited about buying a Tesla because he thought it would cost him $600 a month. He was not happy to learn that the real cost was closer to $1,000. Now he thinks Tesla is a huge scam. I doubt he will ever consider their cars again.
Based on that data point alone I have a feeling this creative financing campaign could be damaging their image to some degree.
I am buying a Tesla. I am tired of gasoline and I like the car. I am simply not delusional as to the real cost of the thing.
Actually, I am buying two. The next one has to be an SUV though.
I just wish they didn't resort to cheap-car-salesman techniques. I had a friend get excited about buying a Tesla because he thought it would cost him $600 a month. He was not happy to learn that the real cost was closer to $1,000. Now he thinks Tesla is a huge scam. I doubt he will ever consider their cars again.
Based on that data point alone I have a feeling this creative financing campaign could be damaging their image to some degree.