Do you really believe that could happen? I bet that guy owns a lot of property on the moon. A lease wouldn't even be approved with that salary in the first place.
Different scenario: you get a job making $900/month and you jump on an offer for a $400/month car. It never crosses your mind that you'll have to pay for insurance, gas, maintenance and taxes and you end up spending your whole salary on it. This actually happens all the time.
As stated on Tesla's page:
This calculator is intended to give you an idea of how
much you can save by driving Model S compared to a gasoline sedan.
We also encourage you to think about Model S ownership in terms of true
out of pocket cost. When considering the savings from using electricity
instead of gasoline, depreciation benefits, and other factors, buyers
can save hundreds of dollars per month compared to owning a gasoline
powered car.
Oh please, it was a dumb example to highlight the reality of the deal.
I am buying a Tesla. I am tired of gasoline and I like the car. I am simply not delusional as to the real cost of the thing.
Actually, I am buying two. The next one has to be an SUV though.
I just wish they didn't resort to cheap-car-salesman techniques. I had a friend get excited about buying a Tesla because he thought it would cost him $600 a month. He was not happy to learn that the real cost was closer to $1,000. Now he thinks Tesla is a huge scam. I doubt he will ever consider their cars again.
Based on that data point alone I have a feeling this creative financing campaign could be damaging their image to some degree.
Different scenario: you get a job making $900/month and you jump on an offer for a $400/month car. It never crosses your mind that you'll have to pay for insurance, gas, maintenance and taxes and you end up spending your whole salary on it. This actually happens all the time.
As stated on Tesla's page: