IMO Unity has to make more $$ to support the development of its engine. Even the money from Ads is not good enough.
Not to say they pick the right plan and communication though. But the end result is the same: profitable companies either pay or don't use Unity. Unity is OK if smaller players choose to leave too because they don't contribute to even the long term profits, and apparently this is aimed for short-middle term profits.
> Unity is OK if smaller players choose to leave too because they don't contribute to even the long term profits, and apparently this is aimed for short-middle term profits.
It's OK to fire your crappy and unprofitable customers, but keep in mind that smaller players don't just disappear. They will adopt (or build) something else, and that something else (Godot, Unreal) may benefit from Unity's loss over the short and long term.
Just as important though is the trust they're losing with larger successful customers because of how they implemented this change.
I suspect they might have just destroyed their own business. These engines are a learning investment and the more friction you add, the fewer devs that will bother investing their time into it. Time will tell.
> IMO Unity has to make more $$ to support the development of its engine
This misses the point that the change was done with deception, but it was also appropriately addressed in the article:
> But they have to do this, their game engine business isn’t profitable!
> Ah, I didn’t know that, perhaps because I don’t give a fuck? It’s not the customer’s job to make your business plan pay off. I didn’t ask them to offer terms that don’t work for them, I didn’t ask them to hire 7,000 people, I never even made a feature request. They asked me to pay them $10,000 in sub fees on the promise that it meant no fee per-sale, then once I was in too deep to switch, they changed the deal.
Yes but among those huge amount of smaller players a few gems popup that crawl their way to the top along side the big ones.
But the thing is that it is not the smaller players that leave (technically only affect if you make 1M$+), it’s everyone from the amateur to the AAA studio using Unity for their mobile games.
Not to say they pick the right plan and communication though. But the end result is the same: profitable companies either pay or don't use Unity. Unity is OK if smaller players choose to leave too because they don't contribute to even the long term profits, and apparently this is aimed for short-middle term profits.