It's like something you would read out of Catch-22.
News organizations can still publish articles about someone who invoked the RTBF, but nobody will read it because it's impossible to find.
In the bureaucratically definitive sense it's technically not censorship, it's just using a characteristic of the internet to make it censorship. At least, that's the writing on the wall.
Yes, it is just for "citizens".
http://www.cnil.fr/linstitution/missions/proteger/
And you're right, it's not related to censorsphip at all.
It is probably a strategy from Google's lawyers to turn that in something against the "liberty". A sophism.