I was thinking about this same idea for awhile, and maybe this might catch on.. but heres the general issues I found from talking with customers in a major metropolitan area in California. One delivery for most dispensaries or services are everywhere. Theres no need for most people to expect random strains when they can choose and get it on demand. The variety of strains don't vary that much from dispensary to dispensary so unless they are growing unique strains that are unique to their service. Dispensaries are everywhere. You can literally find 3 to 5+ dispensaries in a 10 mile radius in most parts of my city. Most people like going into the shop and seeing whats available and talking about weed. The biggest challenge as other pointed out is delivery of the product. You have to have either connect with existing dispensaries to distribute your product, but if thats the case the customer has to be a member of that dispensary or you have to be your own dispensary. No credit card processing is another big challenge.
Do you have the data from your study? I'd be interested in checking it out.
I know I sometimes enjoy getting to try a sampling of something that varies a lot. Especially, if I do not have much experience in that particular market. How (or, better, why) should I discriminate between the thousands of strains of cannabis? Why not try out a variety of claimed high quality strains?
The only way you seem to be able to pay is with a credit card, so I guess they already solved that challenge?
>How (or, better, why) should I discriminate between the thousands of strains of cannabis?
Well thats why people like going to a dispensary and talking to the staff, even other customers are very helpful in this area. Usually the staff are incredibly knowledgable (this is just in my own personal experience from researching this).
>Why not try out a variety of claimed high quality strains?
Most dispensaries do offer various levels of quality usually you can tell by price, but like I said theres not a huge amount of variety. Its seems this company is going with the sustainable/ethical route, but I really don't know how most indoor grown hydroponics is not sustainable or ethical.
I'd really be concerned with the credit card processing. I would guess even if they were just a middle man to other dispensaries its still likely to get shut down or I have heard of high risk credit card processors, but I really don't have many details on that.
Either way best of luck to these guys.