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To take that further, Amazon will automatically re-order products for you if you tell them to on their site, via their subscription service.

There's an obvious reason Amazon is doing this: they're trying to continue to grow their share of the consumer's brain. When someone thinks about shopping, Amazon wants to be on the very short list of that thinking. So this button is a relatively inexpensive way to keep doing that. Get into someone's house, get into someone's mind, and try to show yourself as innovative.



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