Brand development is a non-trivial matter, especially in startups. Getting your company's value prop out in two sentences is amazing, but they were able to succinctly describe it in TWO WORDS.
"easypostage" and "easypostapi" neglect the value of clean, concise naming conventions as a marketing advantage to what at the time ended up being a competitive market.
EasyPost was ahead of the curve in terms of acknowledging company representation. As an early pseudo-developer at Teespring, I felt very comfortable in their docs and deploying against their API. This was based on both their technical (seems consistent across YC co) and branding capacity.
Over a year and a half later, I'm not surprised by their success.
"easypostage" and "easypostapi" neglect the value of clean, concise naming conventions as a marketing advantage to what at the time ended up being a competitive market.
EasyPost was ahead of the curve in terms of acknowledging company representation. As an early pseudo-developer at Teespring, I felt very comfortable in their docs and deploying against their API. This was based on both their technical (seems consistent across YC co) and branding capacity.
Over a year and a half later, I'm not surprised by their success.