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I should mention the cost of our app is $0.99. It would cap out at about $2.99. I don't think asking for a dollar a year is unreasonable given the cost of the app.


I don't think there has ever in the history of the world been a consumer market where unit prices are so low.

BTW: Personally, regular payments (especially small ones), do put me off. But I wouldn't mind a prepaid model so much. IE, I pay for a month or six upfront and then pay again to renew. I know this kind of opt-in/out is rarely beneficial to vendors, but in some cases it might work.


low relative to what?

There's still an awful lot of the worlds population who earn less than $1 / day.


Most of them, presumably, do not walk around with $600 cell phones.




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