Yes it's true, that is not how QueryCell currently works.
I will have a think about this idea. My first impression is that it would be quite complicated to implement and get right but very powerful if done well.
Another idea - viral marketing.
You should at the bare minimum add a link in a cell under the result set so that the user who gets the result set created with QueryCell will know about it.
You might consider a special landing page for those links