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So I don't actually know, does Uber flash up a big red warning when you're about to book a cab that your usual $10 ride is going to cost you a lot more? One of the reasons people dislike the surge pricing is that it was taking people by surprise.

If Uber wanted to still please the people with more money than time they could just add a 'bribe' button to add $5 or $10 or more to your ride request so drivers will be more likely to accept that request.



Yes, they show a big warning and make you type in the surge multiplier to confirm that you've seen and understood it.




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