I find the page rather content-free, which makes it seem useless.
I'm used to the scrolling pages and general dearth of useful information such as specs/FAQs/technical details by now (which I still find infuriating, but it seems this is becoming depressingly common thanks to the metro-inspired dogma that giving users choice and information is bad), but this has absolutely nothing at all other than a screencap. Try including some information about how it works for those of us who don't use apple products.
From the screencap, I can assume it shows other people's location in realtime (or close to it), but there is no information about how the app works or where its data comes from (facebook etc checkins? ibeacon? bluetooth/802.11x listening? voluntary data submission from other users of the app?), pricing, usage details, or even a basic FAQ.
I kept clicking all over the place expecting some hidden link, but even examining the page source has revealed nothing.
Ironically, I opened the thread because I was interested from the title, but having people need to install an app to see what is actually does isn't a great model even if it does push your market stats up and inflate the "x people installed this app" counter.
I realise this probably comes across as mean, and I apologise for that (I'm sure my tone is influenced by it being monday, and not a great one at that), but it isn't really showing people if only a subset of those interested can see how it works. Even a comment with an overview of what it is and how it works would go a long way. I have seen metro-ish product sites done somewhat well (perhaps ironically, one of the best was apple's one for the dustbin, although that still suffered from a lack of specs), but people have to feel like they aren't looking at what might as well be a placeholder if it wasn't for the javascript and store link.
OP's comment may have been harsh, but it's accurate, and you should take it as constructive - you may have a really cool and useful product here, but no one knows about it at first glance. Make your landing page a bit more transparent as to the app's purpose and functionality, and you'll get more positive interest. Don't be sad!
Simple fix: at least place your iTunes description:
"Cloak scrapes Instagram and Foursquare to let you know where all your friends, "friends," and nonfriends are at all times so you never have to run into that special someone. Think of it as the antisocial network."
No judgement on the product itself; I actually find the concept interesting, but I feel that linking directly to the itunes page itself would be more effective.
I can't think of a specific one that comes to mind, but I guess anything fresh in memory will be more likely to tend towards an absolute. As it is, I've revised my comment a few times to be more fair, and have now changed that line.
And seriously, make it so I can see more than just your enormous tagline on mobile. I have a 1080p screen; that oughta be plenty. But literally everything I know about this app was learned from reading derisive comments in this thread.
While I understand the draw towards this, I can't help but think that it is emblematic of our growing inability to deal with interpersonal conflict in a constructive way.
Are there that many people in your life that you MUST avoid in order to keep yourself sane? I would wager this says a lot about you.
Everyone has that crazy ex that they would stay away from. I do. But it's really not that hard to avoid her. See her coming? Turn around and walk away. She calls you over? Say no, straight up.
Or maybe the authors posted this as a sort of social commentary.
Looks cool. I can't help but think this will definitely shed some light on the risks of sharing so much personal information online, knowing all this is scraped from social media accounts - a user would surely think twice before tweeting their location in the future.
It's always great to see a new app launch and I always want to be supportive!
But: I'm the founder of GetCloak.com, the company that makes Cloak. We've been around for several years and obviously are going to have to defend our name. No fun.
"2) Why does the background & image move around with the mouse? It doesn't have anything to do with the app."
That's what got me. To me it implies that when someone is within proximity of the phone, it will vibrate/notify the user; other than that, I have no idea.
I'm used to the scrolling pages and general dearth of useful information such as specs/FAQs/technical details by now (which I still find infuriating, but it seems this is becoming depressingly common thanks to the metro-inspired dogma that giving users choice and information is bad), but this has absolutely nothing at all other than a screencap. Try including some information about how it works for those of us who don't use apple products.
From the screencap, I can assume it shows other people's location in realtime (or close to it), but there is no information about how the app works or where its data comes from (facebook etc checkins? ibeacon? bluetooth/802.11x listening? voluntary data submission from other users of the app?), pricing, usage details, or even a basic FAQ.
I kept clicking all over the place expecting some hidden link, but even examining the page source has revealed nothing.
Ironically, I opened the thread because I was interested from the title, but having people need to install an app to see what is actually does isn't a great model even if it does push your market stats up and inflate the "x people installed this app" counter.
I realise this probably comes across as mean, and I apologise for that (I'm sure my tone is influenced by it being monday, and not a great one at that), but it isn't really showing people if only a subset of those interested can see how it works. Even a comment with an overview of what it is and how it works would go a long way. I have seen metro-ish product sites done somewhat well (perhaps ironically, one of the best was apple's one for the dustbin, although that still suffered from a lack of specs), but people have to feel like they aren't looking at what might as well be a placeholder if it wasn't for the javascript and store link.