I agree with you on the other ways people could cut back. However, I think people are used to not thinking about their food, and it's become a major problem, especially in America. People generally don't think of food as a necessity for survival if they're not focusing on a tight budget - and as such, they begin forgetting about things like vitamins, healthy serving sizes, protein, etc... The menu he described sounds very healthy to me. Nothing too fatty or processed. It's mostly natural, simple meals.