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no technical know how when building a web company is going to be a problem.

But I'm building a web startup, and I'm not an engineer/developer. I do know a lot about the web and product development so my eyes don't roll back when the conversation turns to apache logs, SSL stamps, and server side scripts.

I would suggest documenting your concept in a simple word doc, starting with the primary result, then spell it out step by step.

After you have the core concept in place, talk to web developers about the project, if the idea is hot, and they have the right skills you could be on your way to success.



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