Congrats on launching! Will take another look when I'll be in London again.
If it's "only" you who submits these reviews, you could make it more personal by adding a paragraph of text with a non-objective description. Would also help to separate your USP compared to Happy Cow.
I know a vegan blogger who wrote posts about the places she visited in towns, and people like those. It's easier to compare/trust the reviews of a single person vs. the reviews on happy cow that are written by many different people.
I'm working on adding more reviews. They are rather sparse at the moment, you're right. I like the single-person perspective as well; I've never found the multiple reviews on sites like Happy Cow or Yelp that useful either.
Once you know how a reviewer views thinks relative to your own perspective, their reviews become much more relevant to you. I read some critics even though I never agree with them, but because I know how they think and what they like there reviews are much more useful. "Oh, they didn't like it. Perfect! I will like this one."
I guess you're only going for pure vegan/vegetarian places? Because these days, pretty much all restaurants do at least some vegetarian food. Vegan is harder of course.
If it's "only" you who submits these reviews, you could make it more personal by adding a paragraph of text with a non-objective description. Would also help to separate your USP compared to Happy Cow.
I know a vegan blogger who wrote posts about the places she visited in towns, and people like those. It's easier to compare/trust the reviews of a single person vs. the reviews on happy cow that are written by many different people.