I have seen this story on E:60 before and actually think about it quite a bit in regards to the NFL. I think the reality is that most coaches would get roasted in the media if they tried and failed and playing the media is a big part of the NFL. ESPN is always looking to cause a distraction and then ask all of their commentators whether or not the 'distraction" is a distraction. But you do see coaches going for it when the benefit out ways the risk or they are feeling lucky. And I do think with the more mobile quarterbacks get the more you will see teams going for it based on the ability to do more.

This last Sunday, both Detroit and Chicago went for it on 4th down back to back drives. It was like one coach was challenging the other and I thought that was pretty cool. Ultimately if you look at these punters today though, most of them can put the ball on a dime with special spin to make it go where they want. Field position is tested strategy that works.