That's what I thought, but then they shut down suddenly. To be fair hadn't checked in on them for a while, apparently things haven't been great for some time. But I still think this is a concept worth pursuing, so I'm trying to see if I can iterate on the work they did in that space. We'll see!
Anyway, I'd appreciate any feedback from HNers on the project, it's very new (went live as a rudimentary version last night).