13 episodes is 3 months. So that $4.20 is really closer to $1. Bump it to $1.50 ...

		Amadou on Aug 13, 2013 \| parent \| context \| favorite \| on: AMC is succeeding by breaking the rules of legacy ... 13 episodes is 3 months. So that $4.20 is really closer to $1. Bump it to $1.50 as a generous amount for advertising. Apply your 25% modifier and you are still at $5/season or 38c/episode.