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This idea: find similar people, good music, good movies, and interesting things.

How are those not benefits?

The benefit of finding movies that are similar to Jurassic Park is that you find new movies that you might enjoy. This is very obvious. What is the benefit of finding new music on iTunes/Pandora? It's the same thing! Of course it's for comfort and delight. That's what you're supposed to be pursuing in life.

IMDB does not recommend movies at all. If it does, it does it horrifically badly because it has never helped me before. IMDB is not a recommendation engine, it's simply a database. And they don't seem to want to innovate beyond that.

Video stores are enormous and movies are ordered alphabetically by genre. There is no way to know which movie is good, or which one you will like, because all you have is a promotional paragraph on the back and a pretty picture on the front. This is also very obvious to me.



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