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"Using adblock actually makes things worse for everyone."

Well the thing is, no it doesn't. It makes things a lot better for me, because I don't have to look at ads.

But the funny thing is, I do look at ads, and quite a bit. Any site serving its own ads is not blocked. For example, I just went to railscasts.com and I saw a lot of ads - tasteful, non-animated, and I don't mind at all. What I cannot stand are animated or ugly ads, so I block them. So I had a problem, it's now solved, end of story.

"Stick by those principles."

But it's not my duty or interest to spend a lot of time like this, to "vote" for some sites and boycott others, to teach them a lesson. They have to figure it out. If they do, bring their ads in-house, and make them tasteful and relevant, then I wouldn't take any further action. But "fighting the power" like you propose? It's just not my battle.

"since you're never going to click on anything, the webmasters will likely make their ads more intrusive"

They can do what they want; I'm never going to see them.



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