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Ask HN: Do software agencies need a niche?
2 points by chrisrickard on May 9, 2013 | hide | past | favorite | 2 comments
Howdy HN,

TL;DR - This year a friend and I started a software dev. agency (http://inoutput.io). Previous experience leading dev teams (for similar companies), building startups, and can offer everything from web/mobile/desktop...

So my question is - do you think software/web agencies benefit from specializing in a particular area? (e.g Android apps, or internal business software) - as opposed to "we build everything"?

So far for us it's all good (3 months in). We love building software, and are not losing money. Our work is quite varied - from complex cross-mobile apps, to static HTML sites. But more thinking about where we are heading, and how best to get there.



You may find that the niche you need isn't the software industry, but the industry that your clients are in. So from the marketing angle you become a custom software agency that specializes in the _________ industry.


This will net you the most profits. You can easily corner and under-served market doing so.




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