It's interesting to see how the word "Design" is getting a more and more specific definition related to people and cognition.
As an engineer, I'm starting to be forced to call my designs "engineering designs", because people already associate "design" only with visual/industrial/interaction design.
"Design by definition is the study of how people emotionally respond to an experience."
This is one of the most concise definitions of design I have come across.
I wish I could've seen a sample of what I am buying but the idea is awesome.