Windows 10 was the start of the forceful push towards use of Microsoft accounts and telemetry, dark patterns to achieve that and weird features nobody wants like like Bing search in the menu or the help opening bing in Edge rather than an actual help or your browser of choice, all that to improve random KPIs without considering user satisfaction.

Compared to that, Windows 8 was misguided but not a strong attempt at disrespecting user consent.