If you look at AMD's CPUs there's indications they do that. When Zen1/1+/2 came out they were priced below intel's products as they needed to rebuild mindshare with their promising new chips, from Zen3 onwards where they started building a performance lead in many categories as well as core count they jacked the prices up because they could demand it.
It would still suck if they left the market because who does AMD have to compete with with? Intel? LOL
Increased prices for everyone. Lovely. I can’t despise AI enough.