If you want a company to do something, you do need to ensure that the fine is bigger than the amount of money they made or will make by doing the thing you are trying to discourage. You need there to be a real downside. I don't think any of the fines that have been discussed are anywhere close to the levels that I am talking about.
Don’t corporate fines often come with requirements that the company also discontinue certain activities, start certain other ones, and be able to prove this or that to a regulator?
