I have a theory, and it is somewhat controversial but as much as I try to refute it internally I can't seem to come up with better arguments.
I'm sharing it here hoping to get a convincing counter argument.
The privacy emphasis we had for the past 6-7 was solely because of lack of tech innovation. The best innovation we had during the period was crypto which was mostly scummy. The moment LLMs came out, everyone forgot about privacy
Here's my supporting observation.
- a year or so back, we'd have wanted privacy focused IDE, browser, Notepad, todo list etc.
- launch something with that selling point and nobody wants it right now
- privacy focused tools (ddg etc) are losing steam, and innovation focused ones (AI in this case) like Perplexity is winning.
Privacy will come back as a main selling point, once we've exhausted with innovation. Here's my even more spicier take - don't trust proponents of privacy to push tech innovation forward.
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I've worded the comment not to be dismissive but to start a conversation. If you're down voting please let me know what your thought process is.
> launch something with that selling point and nobody wants it right now
Does nobody mean 'actually nobody', 'the VC community' or 'the people I hang around with'?
It's probably true that the VC community has abandoned a lot of stuff in favour of 'the new buzzword'. It doesn't mean the rest of humanity has though.
How does your theory explain that Apple developed Private Cloud Comunting to move LLM workloads to the cloud, WhatsApp did the same a while ago and recently Google did the same?
To me it sounds more that they don’t think they could sell LLMs without privacy and they put a lot of effort to try to combine the two.
For Apple one might say that privacy is marketing but surely nobody will say that for Meta and Google
The clue is in the last paragraph. These companies have made an attempt at changing the discourse around what privacy is. What they market as privacy to us, is at its core a matter of controlling the data flows. Ultimately their revenue depends on us not leaving their ecosystem which requires barriers/moats to help enable their goals. Of course they have to call it that.
Privacy is about people controlling their data, which includes the ability for you as a user having a say in where your data is sent, used, and processed. All implementations mentioned above fail here.
I'm sharing it here hoping to get a convincing counter argument.
The privacy emphasis we had for the past 6-7 was solely because of lack of tech innovation. The best innovation we had during the period was crypto which was mostly scummy. The moment LLMs came out, everyone forgot about privacy
Here's my supporting observation.
- a year or so back, we'd have wanted privacy focused IDE, browser, Notepad, todo list etc.
- launch something with that selling point and nobody wants it right now
- privacy focused tools (ddg etc) are losing steam, and innovation focused ones (AI in this case) like Perplexity is winning.
Privacy will come back as a main selling point, once we've exhausted with innovation. Here's my even more spicier take - don't trust proponents of privacy to push tech innovation forward.
###
I've worded the comment not to be dismissive but to start a conversation. If you're down voting please let me know what your thought process is.