The secret sauce for me is that it is a complete out of box experience. You'll boot it and sign into steam and that's it. Like, sure you can get little PCs off Amazon or build your own micro-atx system with more performance. But I just wanna buy something and have it done for me. I want to buy a system that developers know is kind of a "base" spec.

If the Steam Machine becomes the base configuration that most games start targeting, then I think everyone will benefit from it.