Yes. The problem isn't the letter of the law, it's that governing bodies like the EU need something like an enforcement czar who tells companies in no uncertain terms that if they're going to try to be clever they're going to get the ol' Jack Ma treatment. Stop letting the tail wag the dog.

And before someone says that it will hamper innovation, I used to live in China and talk to investors often, they would always stress that for every guy with a billion who can't play by the rules there's a thousand guys with a million who have no problem taking the market share, that's hardly an issue