At least in Europe, if CR has licensed a show or a season, then nobody else can license the same show or season. There's always exactly one place to watch one particular show or season. So, no competition - licensing goes to one, and only one place. Likewise, if Netflix has licensed something then CR isn't getting that license (e.g. Komi Can't Communicate - it's on Netflix, therefore not available on CR)
This may be true for current seasons but previous seasons and finished series are often available on other services. At least crunchyroll and Netflix have an overlap (in Sweden). Frieren is available on both as an example.