more broadly, i've often said that there are two ways to build a massively successful business (e.g. $100m business, or one worth a billion or billions):
1. don't fail.
2. don't fail to massively succeed.
bootstrapping is all about completing mission number one. not going bankrupt. not falling apart. not having a bubble pop from under you when you need it for your business plan.
but people all too often forget about #2, and think they will just magically be a $100m company. It doesn't work like that. If you want to be a $100m company, do two things: don't fail; don't fail to be a $100m company.
this is genuine advice and I can give more details if anyone is unclear about anything.
1. don't fail.
2. don't fail to massively succeed.
bootstrapping is all about completing mission number one. not going bankrupt. not falling apart. not having a bubble pop from under you when you need it for your business plan.
but people all too often forget about #2, and think they will just magically be a $100m company. It doesn't work like that. If you want to be a $100m company, do two things: don't fail; don't fail to be a $100m company.
this is genuine advice and I can give more details if anyone is unclear about anything.