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Well that’s not quite correct. If you look at their most recent 10-K, Ads made up about 8% of Amazon’s revenue. The bulk of their revenue is still retail (online, physical and third party seller services) with AWS providing about 16%.

Microsoft’s largest segment is cloud, but it doesn’t quite provide the bulk. Their ads business is small compared to the rest.

Certainly killing advertising would hurt them, but I’m not seeing a mortal wound here, so I thought I was missing something when you lumped them in.



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