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Well, System1 was/is a search aggregator. That falls under ad-tech but at the time no-one cared about the former and only the latter.

Lots of browsers make search engines and lots of search engines make browsers, so it made (and still does) make a lot of sense.

I understand seeing ad-tech and immediately expecting the worst, but a quick Look into what it actually meant and I never understood why people were so in arms about it?



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