US Americans seem quite green, have never had this done to them before on such a scale and so haven't seen the trick before. The art of the hostile takeover. [0] Curtis documents it well, but at tedious length unless you're British, on the Slater, Goldsmith and Rowland gang. "Efficiency" is an entry point, a common bullshit word that's a perfect cover for hostile takeover, because nobody argues with it - it's a "STFU and agree" word [1].

[0] https://en.wikipedia.org/wiki/The_Mayfair_Set

[1] https://cybershow.uk/blog/posts/efficiency/