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If you are doing HFT every ms counts, to the point where firms spend billions on new submarine cables between New York and London to shave off time


That would imply the decision making is happening outside of the locale. Why wouldn’t a firm just have their algorithms run loose on a machine as close to the source as possible?


What's happening is arbitrage between New York and London, not decision making in London for New York listed stocks.


Because you need to be close to the other venues where the symbol trades.


Various financial products have value impact on other products around the world. In order to price orders appropriately in a given region you need the most up-to-date price information available, especially if you are looking to avoid being on the receiving end of arbitrage trades. The same is obviously true for the arbitrageurs.




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