Is this an alternate universe where it's 2012 but we have a different set of technologies or is this in a previous period on this timeline? I tend to think that geeks go where the action is: For example if this was the 70s most of the folks here would be working the PC. I started my first company in 1989 and while the internet was around there was no easy way to use it, so we launched a dial-up BBS. We weren't able to monazite that so we focused on technologies like HyperCard and CD-ROMs.