The flipside is they just price the discs so high that nobody wants to buy them in the first place. DVD boomed because they were reasonably priced, notably being cheaper than the VHS tapes they were replacing. Blu-Ray discs still tend to be priced as a "premium" product, even though the competition isn't an even more expensive physical medium but much cheaper streaming. There is really no mystery why the entire industry segment is dying. It is the same reason S-VHS and Laserdisc were flops while cheap DVDs sold in the billions.