This is true, there is definitely a lot of fun that people have trying to hunt down a "bargain". They like to feel like they got the best of those bastards that are always screwing them! Or did better than their friends, like a competition. So I do get that. But that's not the case when buying the staples of life like food and laundry or dish soap, at least not in my mind since you are forced to buy that stuff... you need it. That takes some of the fun out of it for me anyway... feels more like a bill then a choice to spend.