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swores
on July 6, 2012
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Pricing psychology - 33% more beats 33% off
The editorialised title on HN is a bit ambiguous, it doesn't specify whether "beats" is for the shopper or the shop. As the article is written from the point of view of shoppers, I would say that 33% off beats 33% more.
unwind
on July 6, 2012
[–]
They mean an implicit "for most people ...", i.e. it is how the shopper perceives things, not how they really are for them.
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