No way! There are definitely legitimate use-cases for all of the features demoed in these ads, but Apple's marketing took a darker path.
Email to boss: could've been someone who had a genuine struggle with language using it to finally get their boss to notice the effort they put into their work.
Remembering a name: could've used it to get the name and left it at them being impressed rather than making it a lie.
Summarizing email: could've used it when in a hurry at work whilst someone sent an extremely long email.
Video memories: could've used it for two people to share a nostalgic moment together without making it a lie.
The fact that lying is a core element of the ads is what makes them so gross to me.
The guys says he's surprised she remembers him. She could just look straight at the camera, say what can I say, I'm very intelligent, wink, and it wouldn't be gross.
My writing ability might not be good enough to make them flashy here on HN, but I am sure that each of the scenarios could be made very flashy or moving with a bit of imagination & Apple's still-excellent production quality.
One of my favourite ads is a very simple story that is made gut-wrenching by creating an emotional connection and some great production value: https://www.youtube.com/watch?v=a2lv_Xl1e4U
Email to boss: could've been someone who had a genuine struggle with language using it to finally get their boss to notice the effort they put into their work.
Remembering a name: could've used it to get the name and left it at them being impressed rather than making it a lie.
Summarizing email: could've used it when in a hurry at work whilst someone sent an extremely long email.
Video memories: could've used it for two people to share a nostalgic moment together without making it a lie.