I don't know, I just think you can take sparse so far it becomes soulless. Simple, clean design can still be emotive. This isn't. The stock art humans make this feel more like a Big Oil annual report. (And that Products menu is a little painful!) All that said, this is leaps and bounds beyond their current homepage.
Sorry I'm not understanding but really wanting to. What do you mean "more emotive"? What exactly could be done to this page to make it more "emotive"? What takes away from its "emotiveness"?
About the products page -- overall I think it looks pretty clean, but I mostly have a problem with the "More Products" category where they bunch together a big list of random products.
Oh man, I almost choked on my water. I've got some feedback: don't absolute position annoying and generic elements that distract me from your product(s).
.. that being said, it is pretty cute when it's shrunk down for mobile.
