It's 240 USD which is $20/mo. The $30/mo plan is still a one-year commitment thus operates more like a loan with $10/mo overhead.
I got a Whoop the other month and really like it. The ulti-day battery life + no screen + low profile gadget are what won me over even though I like Apple Watch's tech.
The way I see the $20/mo subscription is like a gym: if this thing can't even give me $20/mo of value, then it's not doing anything for me.
But it gives me much more than that in value because it has me always going for extra runs, doing extra sets of push-ups and pull-ups at home, and it regularly has me turning down late night snacks / drink to get better sleep. If I had to choose, I'd pick it over my much more expensive gym membership.
