I suspect this could probably be broadened to "how to market industry specific software to people in that industry", since I don't think it's just engineers that figure out the worth of a product this way.
A doctor, lawyer, graphics designer or scientist probably also has industry specific jargon they expect to see, a certain type of visual presentation that matches how they expect data to be presented, a need for actual specifics about the product and its features, etc.
It's likely less engineer specific, and more the difference between marketing general purpose consumer goods and art (where emotions are the key differentiating factor) and industry specific tools (where a checklist of features is likely seen as more useful).
A doctor, lawyer, graphics designer or scientist probably also has industry specific jargon they expect to see, a certain type of visual presentation that matches how they expect data to be presented, a need for actual specifics about the product and its features, etc.
It's likely less engineer specific, and more the difference between marketing general purpose consumer goods and art (where emotions are the key differentiating factor) and industry specific tools (where a checklist of features is likely seen as more useful).