Gee, who would’ve thought. Maybe buying a company in a domain you know nothing about, firing 80% of the staff who do know how to run it, and antagonizing advertisers that are your main source of revenue isn’t great for business.
I mean you can antagonizing advertisers or users as much as you want as long as your service works.
Elon's airplane tracker is on twitter despite elon sueing the guy [1].
Advertisers don't come back to twitter because it's just doesn't have the functionality they want. There are many other large social media platforms out there they can advertise on and when those platforms have better tracking and targeting those are the platforms they use. It's nothing personal; just business.
I use twitter and it seems to work but the big brands didn't like things like Musk tweeting 'exactly right' to some comment about 'the jews' pushing anti white racism and similar stuff. I'm not sure there are any large brands left see eg. https://www.reddit.com/r/Twitter/comments/1896e5u/what_major...
And I'm not sure the recent ploy of suing them for not advertising is going to work great.
"The resulting write-downs have hobbled the banks’ loan books and, in one case, was a factor that crimped compensation for a bank’s merger department, according to people involved with the deal."
Won't someone think of the M&A attorneys making seven figures? They may not be able to afford their country club membership this year!