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I wonder too if the data collected via that subscription is useful to monetize somehow? Maybe like health data from your watch?


We had a Snoo for our kid. I cannot see how anyone knowing our kid was a poor sleeper when he was born, and improved over six months, would be worth anything to anyone. “Parents are sleep-deprived” is a pretty well-known fact at this point.


I think that would be pretty good data for advertising to desperate parents.

Hell, the fact alone that they have a $1700 bassinet probably makes them a valuable target


"Your kid is a worse sleeper than most other kids, for only 999,99 USD you can learn more a out the possible causes"


a rocking basinet is a pendulum, thus mass of the child may be determined on a day to day average, thus inference may be made, such as when larger clothes are a good ad to push.




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