Maybe not what the commenter was saying, but there is a difference between great multi-hour essays and pointless rants stretching out their length to meet a minimum ad requirement. I like watching a lot of multi hour videos, but you can tell the difference between one with substance and one repeating the same thing over and over so they can "clock out."
That's all due to changes by YouTube to reward length and frequency, which of course makes sense for maximizing their ad revenue. But the result is creators are incentivized to pump out 20-minute fluff videos, not well edited/written videos.
People on here complain about SEO sites being filled with meaningless garbage. That's what YouTube is starting to be. The difference is their search bar still works whereas Google's will only give you the garbage. Though I still get "such and such breaks down their career" even though I've never clicked on that.
I agree that there are a lot of inflated videos to hit some ad target. But the solution is not to encourage people to create short videos, or at the very least, not the way TikTok did, making it almost impossible to popularize anything longer than 3 minutes.
And despite all the dredge, there is a lot of good content on YouTube, at least in certain niches. Video essays on media and politics, lots of video-game analysis and other fan communities, history content, lots of e-sports to name just a handful that I personally enjoy.
Search is literally one of the things YouTube is poorer at than ever and it blows my mind. I get a handful of results that might be relevant and then it’s just pages and pages of completely unrelated content that has nothing to do remotely with my search.
That's all due to changes by YouTube to reward length and frequency, which of course makes sense for maximizing their ad revenue. But the result is creators are incentivized to pump out 20-minute fluff videos, not well edited/written videos.
People on here complain about SEO sites being filled with meaningless garbage. That's what YouTube is starting to be. The difference is their search bar still works whereas Google's will only give you the garbage. Though I still get "such and such breaks down their career" even though I've never clicked on that.