"2 - "Cookie cutter" - make it easier to add monetization to other Google O&O properties
While some O&O properties are already monetized, many others are still just thinking about it (e.g. Google Now), or are totally untapped (example: Android on OS level). We can bring on more O&O inventory, faster, by investing to develop a scalable way to onboard new properties with a consistent offering to advertisers (charging models, type of buying, formats, models for organic vs. ads tradeoffs). Examples:
Calendar: Promote local events that a user is interested. Miley going on tour in Seattle next month? Awesome! Thanks for showing me, Google Calendar!
Allo: Working out where to go to dinner tonight with your buds? Allo can interject and recommend a new local restaurant. It'll even make the reservation for you!
Chromecast: Tired of watching uninterrupted content on your Chromecast? Not anymore! Welcome to pre-roll ads built directly into the Chromecast - across all streaming applications.
Android: Locked screen ad/assistant to anticipate services and products before you even need to ask."
To put this more clearly: Twitter, if it renders at all (it doesn't for me, and I can't be arsed why), presents only a single tweet, for anyone not logged in to an account.
Edit: That's behaviour which has changed in the past year or so.
The only reliable way for now to see a full thread is Threadreader, as submitted in this post.
Based on the page source, that's based on Nitter, which is increasingly challenged by recent Twitter developments.
From page source:
<meta property="og:site_name" content="Nitter" />
Nitter: "Guest accounts have been removed, they weren't just led to believe that. With real accounts getting rate limited immediately and likely banned, I don't see any path forward for Nitter." <https://github.com/zedeus/nitter/issues/983#issuecomment-191...>
"Display, Video Ads, Analytics, and Apps" (Exhibit B) <https://storage.courtlistener.com/recap/gov.uscourts.vaed.53...>