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I agree 100%.

The first time I used it, I paid in the airport for the boarding pass. When I complained that I never paid for in other airline companies, I was told I did not have to pay for it if I read the email they sent me to print it 2 hours in advance.

But I received tons of emails from Ryanair every week before the flight. Advertisement emails which, at some point, I got tired of and stopped reading them: that's how I missed the email in which they asked me to print the boarding pass.

Not to mention that the paragraph in which they mentioned the boarding pass was itself a small portion of a larger advertisement email I still keep in my email inbox.



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