This just highlights the pervasive privacy issues in adtech. Many platforms today even support server-side events tracking which bypasses client-side detection & prevention like an adblocker would do to a tracking pixel. The true scope is alarming: way beyond clicks and views, they track events like "MakeAnAppointment", "AddPaymentInfo", "LoanApplication", etc.
This is the real reason why TikTok is a national security risk. Their ad platform, widely used by Shopify, Adobe, Segment, WooCommerce, etc., collects intimate data on non-TikTok users: prescriptions, medical appointments, loan applications, credit card details. Millions who'll never use TikTok, Facebook, etc. are still subject to this data collection in the name of "converting users to customers".
At the policy level, we urgently need a national data privacy act to address these types of systemic issues. At the technology level, things like zero-knowledge advertising could mitigate a lot of the user privacy risk.
This is the real reason why TikTok is a national security risk. Their ad platform, widely used by Shopify, Adobe, Segment, WooCommerce, etc., collects intimate data on non-TikTok users: prescriptions, medical appointments, loan applications, credit card details. Millions who'll never use TikTok, Facebook, etc. are still subject to this data collection in the name of "converting users to customers".
https://abs.codes/blog/2024/03/tiktoks-all-seeing-eye-survei...
At the policy level, we urgently need a national data privacy act to address these types of systemic issues. At the technology level, things like zero-knowledge advertising could mitigate a lot of the user privacy risk.