I really hope they will do what you suggested. With some innovative product placement, GPUs with a lot of memory for example, they could dethrone nvidia if it doesn't change strategy.
That said, easier said than done. You need very specialized developers to build a CUDA equivalent and have people start using it. AMD could do it with a more open development process leveraging the open source community. I believe this will happen at some point anyway by AMD or someone else. The market just gets more attractive by the day and at some point the high entry barrier will not matter much.
So why should AMD skimp on their ambitions here? This would be a most sensible investment, few risks and high gains if successful.
That said, easier said than done. You need very specialized developers to build a CUDA equivalent and have people start using it. AMD could do it with a more open development process leveraging the open source community. I believe this will happen at some point anyway by AMD or someone else. The market just gets more attractive by the day and at some point the high entry barrier will not matter much.
So why should AMD skimp on their ambitions here? This would be a most sensible investment, few risks and high gains if successful.