Yeah this is ESA's see-we-have-domestic-launch-capability pointless SLS tier project basically, my tax dollars at work.
I'm really puzzled at the lack of investment into any kind of reusable launch vehicle that could even come close to competing with SpaceX. Launching on this expensive relic of the past makes zero sense unless your payload is a military spysat.
I don't find it surprising. The orbital launch industry is small, but it requires large risky long-term investments. Until a few years ago, SpaceX revenues were relatively flat at ~$2 billion/year. There has been significant growth since then, but more from Starlink than from external customers.
If you're interested in money, there are better investment opportunities around. And if your angle is national security, the ~€500 million/year needed for a program such as Ariane 6 is little more than a rounding error.
I'm really puzzled at the lack of investment into any kind of reusable launch vehicle that could even come close to competing with SpaceX. Launching on this expensive relic of the past makes zero sense unless your payload is a military spysat.