that uniques graph is deceptive.

any company who's main product is a widget (or involves embeddable javascript) will reflect the traffic of its partner sites.

for example i've never used clickpass but i contribute to their traffic every single time i visit this page:

http://news.ycombinator.com/login

True. I did point that out in the blog post. Widget views are still one metric for success.

No mention yet of what's next for Immad...